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Tell us about your business.

Nine questions, about five minutes. We use this to build a custom outreach plan before your strategy call — so the call is spent deciding, not interviewing.

Who & What

Offer & Doorknob

Voice & Proof

Your name *

Work email *

So we can send your custom plan back. Use your work email — we work with businesses, not individuals.

Company / brand *

Website *

What you do & the transformation *

2–3 sentences: what you do, who for, and where the customer is the day before they buy vs. 90 days after. The machinery, not the tagline.

What they buy & what it costs *

Your main paid offer in one line, and the price. The exact number powers every ROI figure in your plan — a range makes it weaker.

Your "doorknob" — read this first Cold email dies on "book a call" and wins on "reply and I'll send you something genuinely useful, no call." That useful thing is your doorknob: something a stranger gets without talking to sales that's valuable on its own and naturally leads to your paid offer.

Consumable in ~10 min, little/no human bottleneck (a tool, audit, assessment, teardown, sample, calculator)
Valuable even if they never buy — and shows off your actual mechanism
Not a demo, consult, quote, or "free strategy call" — those are sales calls in disguise

Your doorknob *

Best customer & their 9pm frustration *

Who's your single best customer, and what's eating them before they find you? Paste their exact words from reviews/calls/DMs if you have them — and what just happened in their world that makes them ready now.

Where we can hear your voice *

1–3 links: an essay, a podcast episode, a long post. Your emails are written in your voice, trained on these.

Desired tone *

Best provable result — optional

One named result with a number if possible. We only use proof we can state exactly — vague proof gets cut.

Anything we must NOT say, or else we should know — optional

Banned phrases, hard nos, deal-breakers, compliance constraints.

We'll only use this to build your plan and follow up about your application. No newsletter, no list trades, no spam.

Got it. We're building your plan.

Your answers are in. We're turning them into a custom cold-outreach pitch — your ICP, your hooks, your funnel math — so your strategy call is spent deciding, not interviewing.

Last step: lock in the 30-minute call with Kashi.

Book your strategy call →